A customer has purchased a phone from us, and she is excited as it’s her first time owning a smartphone and having regular access to the Internet. It’s not part of our service, but we also help get her set up on Facebook as she says she wants to keep in touch with her grandchildren and see all their updates. All in all, it is a very sweet and chill experience.
A couple of weeks later, the customer comes storming back in, recognizes me as the person who helped her, and slams her phone on the counter in front of me.
Customer: “This thing is rotten! Rotten to the core! It’s making me so angry!”
Me: “What do you mean, ma’am?”
Customer: “I’m trying to see pics of the grandbabies, but I also keep getting these stories about scary people and the president and all these other things!”
Me: “Can you show me what you mean?”
The customer opens her Facebook app, and within five seconds of scrolling, she shoves the screen into my face. It’s a Buzzfeed-style listicle article titled something like “Ten [Political Party Members] Who Want To Eat Your Babies” or something equally outrageous.
Me: “Yes, sadly, you get a lot of those. They’re called clickbait, as in they bait you to click on them, and then get you angry, so you spend more time on their post. My advice is to ignore them completely and just focus on what your friends and family post.”
I’m about to show her how she can adjust her settings to see less of this kind of content, but she’s off again.
Customer: “I don’t understand! Why are they saying these things?!”
Me: “Every time you click something on the Internet — or in this case, Facebook — from a company and not from your friends or family, that company makes a little bit of money. They write articles designed to inflame the readers and force them to leave comments.”
Customer: “I did! I learned how to leave comments, and then other people started saying bad things about me!”
Me: “Yes, ma’am. That happens. As I said, they will create content just to make people like you engage and make more money.”
Customer: “So, you’re saying that they say these things to just piss people off!”
Me: “Essentially, yes, ma’am.”
Customer: “Well! Then I’m going to leave a comment to tell them just what I think about them!”
And the cycle repeats anew…
Related:
Sooo Not Ready For The Internet, Part 8
Sooo Not Ready For The Internet, Part 8
Sooo Not Ready For The Internet, Part 7
Sooo Not Ready For The Internet, Part 6
Sooo Not Ready For The Internet, Part 5