Your Pricing Holds No Quart With Me
I work at a hardware store, in the paint department. Customers often ask for half-gallons, but we only sell in gallons and quarts. A customer comes up to me asking for a particular color.
Customer: “I’d like a half-gallon of [color] in flat.”
Me: “Sorry, but unfortunately, we don’t carry half-gallons. We sell gallons and quarts.”
Customer: “Oh, all right. Then I’ll take two quarts.”
Me: “I can make that for you if you’d like, but just to let you know, the price of two quarts is only about a dollar less than getting a gallon. I know that doesn’t make sense mathematically, but it’s the way the store prices them.”
Customer: “But I don’t need that much paint.”
Me: “I understand, and I’ll make the two quarts if you like. I’m just letting you know that the gallon is more cost-effective.”
Customer: “I’ll take the two quarts.”
Me: “All right. I’ll have that ready for you in five minutes.”
I enter the order into the system, then go to get the two quarts. I set them up and put the tint into the first can. As the tint starts pouring into the second, the customer comes back to me.
Customer: “Oh, I just noticed that a gallon is only about a dollar more than getting two quarts. I’ll take the gallon, instead.”