Let Go That Logo
A client hired me to redesign their business cards after they got a new corporate identity. I asked them to email me their logo in AI or EPS format. They sent me a low-resolution JPG with a watermark symbol on it.
I did a mock-up of a card using the low-res logo as a placeholder and let them know that once I received their vector logo, I could just insert it into the design.
Client: “Yeah, you’re just going to have to go ahead and use what we supplied.”
Me: “Are you sure you don’t have an AI or EPS file of the logo kicking around?”
Client: “Our old designer won’t release the vector files until we pay them, so we’re just not going to pay.”
I fired the client.
Two months later, I saw the owner at a networking function. He handed me his card, which was my design. They’d had the cards printed from the proof I originally sent — which included the low-resolution JPG logo with a giant watermark over it.