A Case Of Caps Confusion
I’m checking in on a client after designing (beautifully letter-pressed, expensive) business cards, among other things, for their restaurant.
Me: “How’s everything going?”
Client: “Not great. We can’t use our business cards! They’re all wrong.”
Me: “What’s the problem with them?”
Client: “The email address and the web address are totally wrong. No one will be able to reach us, so we boxed them all back up and put them in the back.”
I ask to see the cards, and I inspect them.
Me: “They look fine; all of the information is correct. What’s the problem?”
Client: “All of the information is in caps, but when you go online, email addresses and website URLs are lowercase. They won’t work.”