Professionalism Is The Key
I work in a key cutting shop. Since keys are just about the only product we sell, we have to charge more for a key than other places that do key cutting as a side service.
This also means we do it better; unlike the other places that just carry the eighty most popular blank keys, we carry about two thousand. We also have both the experience and training to get it right the first time, unlike the other places that just don’t care. To us, this justifies the higher price.
Customer: “Can you make this key? I’ve been everywhere and no one can do it.”
Me: *Looking at the key* “Oh, sure, they are $1.99 each.”
Customer: “What?! What a rip-off. All the other places only charge about $1.50.”
Me: “Then why didn’t you get it made there?”
Customer: “Because as I told you, no one else can make it.”
Me: “Fair enough, for $1.50 we can’t make it, either.”
Customer: “Just make the d*** key.”