There’s an electronics store near my house that was notorious for being staffed by condescending older guys who were borderline creepy, the owner being the worst offender. I’m a software developer who works from home. I have been around computers since I was born because my dad was an IT technician for a major company.
While I, a female in my mid-twenties, have avoided the store as much as I could until now, one day, I pass by it and see an “Under New Management” sign. They also have some very expensive parts for my gaming computer advertised as on sale for almost 50% off. I decide to give them another try, hoping the new boss is better than the old one.
I walk in and notice that, while the last time I was here it was staffed by entirely middle-aged men, I can see three female employees and two male employees, all around thirty-five or younger. I get my hopes up, but unfortunately, there is still an older guy in a store shirt lurking around the parts I want.
I pick up the two parts I need and he starts in on his sales pitch, calling me names like “sweetheart” — which I don’t mind much — and “sugar” — which I DO mind — and generally telling me the wrong information and being kind of creepy. I grab my parts and walk quickly to the counter, where a woman about my age is running the register. Unfortunately, the old guy has followed me to the counter.
Old Guy: “You sure those are the parts you want, honey? I could do you a good deal on a [part I don’t need or want that is purely cosmetic]. You can make your laptop light up pink!”
Me: “Just these, please.”
He then decides to stand BETWEEN me and the register. Given the display behind me, even backing up only puts a few inches between us. I am wildly uncomfortable at this point and cursing whoever the new manager is.
Cashier: “[Old Guy], knock it off! You’re making her uncomfortable!”
Old Guy: “I am not! I’m just not letting her get her parts until she smiles for me. She hasn’t cracked one since she walked over to my section!”
Cashier: *Under her breath so I barely hear her* “For f***’s sake, not again.”
She waves frantically to someone behind me and gestures for them to come over.
Just then, I hear a man’s voice behind me calling the guy’s name. A guy around my age appears at my side and pulls the older guy away from me. I can see from his nametag that he’s the owner.
Owner: “We do not treat customers like that, [Old Guy]! Miss, I am so sorry. If you’d still be so kind as to give us your business, my wife will be happy to give you a discount for your troubles.”
Older Guy: “What troubles?! I just wanted her to smile!”
Owner: “Come on. Let’s go chat in my office.”
I quickly grab and pay for my even further discounted parts while the cashier apologises profusely. I give her my information for my warranty and run out of there.
Two weeks later, I get a card in my letterbox.
Letter: “Dear [My Name]: We here at [Store] are so sorry for the experience you had shopping with us a few weeks ago. When [Old Owner] passed, ownership of the store passed to [Owner], his son. We have been trying to repair the bridges that were burned under [Old Owner]’s management. While we have tried our best to retrain existing staff, unfortunately, sometimes you can’t teach an old dog new tricks. The employee that accosted you has since moved on to other employment, and we promise you will never have an experience like that again. Please take this $50 gift card as a token of our apology, and we hope you can find it in your heart to give us another chance. Sincerely, [Store].”
Given their sincere apology, I head down there with my gift card. As soon as I step into the store, the cashier from before recognizes me.
Cashier: “You came back! Hooray!”
She walked around the whole store with me, answering questions about products and generally chitchatting. Every other employee was warm and polite. While there were still two older gentlemen selling air coolers, they were both incredibly polite and respectful, answering my questions about a reverse cycle without talking down to me.
While I settled on a new keyboard that day with my gift card, I’ve been back twice already with my boyfriend, who fixes computers and has bought a load of parts already from them. I doubt we’ll ever shop anywhere else. It’s amazing to see a bad business turn itself around, and I’ve been telling anyone who will listen to shop at [Store]!
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