They Literally Could Not Make It Simpler

I am a shift supervisor at the world’s largest coffeehouse chain. This employer grants employees stock that turns into shares after an allotted period of employment.

One day, the barista at the cash register asks me to come over to help a customer reload their account balance so that they can earn membership benefits on their transaction. 

Me: “Hey there! How can I assist you today? I heard that you’re trying to reload money onto your account?”

Customer: “Yes! I have been trying to get your cashier to understand that I can’t get into the app since I don’t remember my password. Can’t you just put my phone number or email into your register to pull up my account?!”

Me: “I totally understand the frustration there. Unfortunately, there isn’t currently a way for us to pull up your account information on our registers. Do you happen to know if your account is tied to a physical [Coffee Shop] card? If you have that physical card today, we can reload money and use it now.”

Customer: “I don’t know where that thing is!”

Me: “That makes sense! When the majority of retailers allow you to make an account on an app, it sure does feel like physical cards go obsolete. Have you tried clicking the ‘forgot password’ link on the app?”

The customer then shoves their phone toward me.

Customer: “Can’t you do it? I shouldn’t have to do all of this just to give you business.” 

Wary of holding the irritated customer’s phone, and wanting to free up the register so the cafe line can start moving again, I gesture for my coworker to come back over. I comp the customer’s drink that’s already on the screen.

Me: “What do you think about taking a step over from the register with me so I can walk you through it? I see that we already had your order queued up, so I went ahead and pushed it through so it will be made for you while we are chatting.”

The customer huffs and reluctantly agrees. I walk into the cafe to guide them through the password recovery process. My coworker hand-delivers the customer’s drink as the next part occurs.

Me: “Now you need to open the email account associated with your [Coffee Shop] account to see if the password recovery link has been delivered. The only thing that you’ll need to do is click the recovery link and reset your password so that you can get into the app!”

Customer: “Wait, what?! I don’t know my email password! It’s on a sticky note at my house!”

The customer’s voice is getting louder by the sentence. Other customers have been watching, but now my coworkers are all starting to stare. I try to think of the best way to defuse the situation, but I’m out of options.

Me: “Aw, man. Well, if we can’t access the recovery link right now, I’m afraid I won’t be able to help reset your password. The good news is that you have a free drink in hand, and I can get the customer service center’s phone number written down for you so you can get this resolved before your next visit!”

Customer: “I cannot believe the steps I have had to take to order a coffee as a loyal customer. I am a shareholder of this company. Is this how you treat the people who fund your future?”

Me: “Trust me, as a shareholder myself, I wish this were easier and that we had the power to resolve your issue here. Would you still like that customer service center number?”

The customer appeared speechless and, after a few seconds of processing time, stormed out.