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This Idea Hit Like “Biff!” “Wham!” “Pow!”

, , , | Right | July 3, 2022

Client: “We definitely like the design, but we were wondering if you could provide us with a second version.”

Me: “Sure. What were you thinking?”

Client: “Take the same design you have now, but put the call to action in a speech bubble, as if it was coming from the talent. But! Make sure that the speech bubble looks real.”

Me: “You want to call to action in a speech bubble, but you want the speech bubble to look real?”

Client: “Yeah, a real-looking speech bubble. Not like the ones you see in a comic book or anything like that — a realistic speech bubble.”

Me: “A realistic-looking speech bubble? I’m not sure what that would look like.”

Client: “Like a real speech bubble!”

Me: “Like this one floating over my head?”

Client: “What? There’s nothing there…”

Me: “Because speech bubbles aren’t real.”


This story is part of our ‘Clients From Hell’ roundup!

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