Aren’t Online Pop-Ups Bad Enough?
We are working on a new advertisement that is going to run in local newspapers. My client has some suggestions.
Client: “What if we add some more pop?”
Me: “Sure, what did you have in mind?”
Client: “I want something that will jump out, grab them, and really get their attention.”
Me: “Hmm, okay. We could make the headline bigger, or—”
Client: “No, I mean, literally jump out. Like a pop-up book.”
Me: “A pop-up book?”
Client: “Yeah, for kids.”
Me: “I don’t think the newspaper will do pop-ups.”
Client: “Why not?”
Me: “Well, someone would have to meticulously fold each newspaper.”
The customer sent a letter to the editor to see if they could work out the details. They refused.
Question of the Week
Have you ever served a bad customer who got what they deserved?
