It’s Not Free Publicity If It Costs You Your Freedom

Client: “I want to call my company [Company Name].”

Me: “You do realise that name’s almost identical to [Existing Company Name], which is a huge international corporation?”

Client: “Yes. It’s a great idea. People will come to my website, thinking I’m them.”

Me: “Do you also realise that [Existing Company] has a habit of suing people for that sort of thing.”

Client: “Wow! Just think of the publicity I’ll get. A true David and Goliath story. The press will love it! Fantastic. Do it!”

Me: “Sorry, but I really don’t want to be sued by them.”

Client: “You’ll get the publicity, too! Don’t you want free publicity?”