I’m An Editor, Not A Marketer, But This Sounds Like The Wrong Approach

Client: “I’m running this great offer that I want you to promote for me.”

Me: “Great. Just send me the details, and I can send out an email campaign and push it on social.”

Client: “The offer is [details], but I’d rather you not send out any emails or put it on social. We don’t want our competitors to know we are running an offer. Can you promote it under the radar?”

Me: “You want me to promote an offer but not advertise the fact that there is an offer…”

Client: “Exactly!”