But Is It Far-Out, Ginchy, And Swinging?

I was working on a project targeting the tween market. The client nixed all of our ideas (even though the focus group testing numbers were off the charts) and instead started throwing in their own ideas. The clients were all in their late forties and were pitching us concepts that were cringe-worthy.

Boss: *Politely* “Creative teams fresh out of school probably have a better grasp on youth market trends and interests.”

The client snapped back:

Client: “I think I have a grasp on what youngsters find groovy.”