We’re Scared Of What “E” and “V” Will Be

Me: “It is B-E-V. That B as in ‘bravo’, E as in—”

Customer: “What now?”

Me: “The first letter is B as in ‘bravo’.”

Customer: “Baaayy… Aaaarrrrrrr…”

Me: “No, no, just the B.”

Customer: “But you said it was three letters.”

Me: “The first letter is B as in ‘bicycle’.”

I try to come down to examples from items used daily when the norm fails.

Customer: “Oh, you mean B like in ‘b*****d’?”

Me: “…”