Eliminate The Checking Process
Back in the 1970s, I remember reading a catalog from an electronics company. On the last page, next to the order form, they had this note:
“Make ordering easy! Just send us a signed check made out to us. Don’t fill in the amount. Let us add it all up, including shipping, and calculate the total, then we’ll write it on your check for you.”
My thought was, “yeah, it will also eliminate that unsightly balance in my checking account.”
Question of the Week
What is the most stupid reason a customer has asked to see your manager?