Does This Client Know Any… Actual People?

I am assisting a client with some marketing materials.

Client: “I took a marketing course, so I’d like to submit some of my own ideas. The business cards have far too much wasted space, so I want a calendar on the back; people will love that and use it all the time. The newspaper ad is fine, but I’d like you to get them to print it upside down; that way, people will instinctively want to rotate the newspaper to read it. Pretty good ideas, don’t you think?”

Me: *Stunned silence*