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You Catch More Flies With Honey Than Vinegar

, , , , | Right | June 18, 2020

I had a denim briefcase a few years ago. I used it for several years and then had to stop when the bottom wore out and change started falling out.

I washed it and then, realizing everything else about the product was still good, I mailed it back to the company with a letter telling them how much I liked using it but had to stop when it wore out. I provided the briefcase back to them to study how they could avoid that happening with future designs. Seriously, I had the time and I love marketing and advertising, so I did it in that frame of mind.

Several weeks later, I got a letter thanking me and a check refunding me for the full amount!

This story is included in our Feel-Good roundup for June 2020!

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