Why Don’t You Sell Everything?

, , , | Right | October 11, 2020

A middle-aged woman comes into my store needing help with finding some items on a baby registry, and I am happy to oblige. As I scan her list, I can already tell that something is amiss because I have never even heard of the items or brands that are listed. I look at the bottom of her registry and notice a familiar logo which is NOT the emblem of my store, but rather the store across the street.

Me: “Ma’am, you are at the wrong store. That is why you are having trouble finding these items.”

Customer: “I know that I’m not at the right store! It’s too hard to get in and out of that store, so I came here. How come you all don’t sell the same merchandise?”

Me: “Because they are [Competitor] and we are [Our Store].”

Customer: “Well, isn’t that the same thing?”

Me: “No.”

I don’t know if she ever found what she was looking for.

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