When They Realize They Need You More Than You Need Them
The comic book store I work at does trade-ins for cash and makes a lot of money reselling vintage and hard-to-find comics. If it is a trade-in under $500, we are allowed to do it without the owner’s permission. A middle-aged man comes into the store with a long box full of comics, announcing he wants to make a trade-in.
Customer: “I have a lot of older Marvel and DC issues in here, gonna make a killing off of this. Probably be able to pay off my car with what is in here!”
Me: “That would be great, wouldn’t it? All right, if you want to leave this here, I can appraise everything and get you an offer in a few hours.”
The customer agrees and leaves. I let my coworker take over and start looking at what he brought in. His “older” comics are all X-Men, Spider-Man, and Superman issues… from the 1990s. These are virtually worthless. There are over 200 issues, and after pricing them all between a dime and a dollar each, his total comes up to maybe $50. When he comes back in, I have the printout of the value of the comics waiting for him.
Customer: “Well, little lady, how much am I going to be walking out with today?”
Me: “Well… not a lot, unfortunately. Here’s the breakdown of the current value of your comics.”
I hand him the list. His face gets red, and for a moment, I think he is going to either have a heart attack or come over the counter at me.
Customer: “These are mint condition. Mint! You priced these wrong!”
Me: “Sir, that is the value of the comics in mint condition. They’re not worth a lot. Most late 1980s to early 2000s comics are massively devalued.”
Customer: “But these are complete sets!”
Me: “Again, that doesn’t make them worth any more. The issues themselves just aren’t worth anything. I can show you if you want?”
He silently nods, and I turn my monitor around and pull up a few titles so he can see they truly are only worth a dime.
Customer: “Refresh it. That has to be old information.”
Me: “I can do that, but I don’t expect it to change.”
I refresh the page and nothing changes — still the same price.
Me: “Sir, I’m sorry. That is the price we can offer you for the whole box. I can pay you out in cash or a store gift certificate if you want.”
Customer: “I need at least two hundred more. Fifty won’t cut it.”
Me: “Sir, I can’t do that. Unless you have more comics to trade in that aren’t from the nineties?”
Customer: “Little lady, you don’t understand how good customer service works. It’s 250 or nothing.”
Me: “Then nothing it is. I can’t give you five times what these are worth and expect to keep my job. Have a good day.”
I passed the long box back to him, while he sputtered and tried to find a way to recover from his failed attempt at haggling. Giving up, he took his worthless comics and left.
Question of the Week
Tell us your story about a customer who couldn't understand the most simple concept.