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Way Under-Branded

, | Right | August 27, 2013

(My clothing store has just sent out an email announcing ‘Winter Sale Underway!’ )

Me: “Hello, [Store]. How can I help you?”

Caller: “Hi, I was wondering if you have any ‘Underway’?”

Me: “Pardon?”

Caller: “Do you have any ‘Underway’?”

Me: “Do you mean underwear?”

Caller: “No! ‘Underway’! It’s a brand, and it’s supposed to be on sale!”

Me: “Sorry, ma’am, I’m not familiar with that brand.”

Caller: “God! You’re useless! Get me someone who knows what ‘Underway’ is!”

(I hand the phone off to the manager, who goes through the same conversation.)

Manager: “Ma’am, ‘Winter Sale Underway’ means that a winter sale is coming. ‘Underway’ isn’t a brand.”

Customer: *hangs up*

(We still don’t know if the customer came for the sale.)

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