Unique For How Bad It Is
(I am a reporter at a local newspaper. Twice a month, I write a business feature, which showcases a local business. I go in to interview the owner of a sandwich and smoothie shop.)
Me: “There are a lot of cafes like this out there these days. What makes yours unique?”
Business Owner: “Hm. I don’t know. I should probably think of that, hey?”
(I was less than impressed with the whole interview. I didn’t even write the story. He never called to ask why.)