Unfiltered Story #400233
I work at a company offering a software solution for plant and machinery manufacturing and recently had the absolute displeasure of sitting in on a sales call.
Our potential customers had received a demo version of our software to test for about a month and in this meeting management was supposed to yay or nay the full scale implementation. It started off with our CEO giving a summary of the test month and how the employees at the machines were really happy with the results (which they were, our solution was a great fit for their use case and worked well with existing infrastructure). Which is where the first interruption happened:
Potential Customer: “I have to interrupt you there. They were not just happy. They also had criticism.”
And it went from there. 30 minutes of not listening to a word our CEO said, constant interruptions and such gems as:
Potential Customer: “I don’t know why you talked to our employees, they’re not the ones making decisions. We are.”
While true, leaving aside the fact that their employees were supposed to evaluate our software, do you not want to make it easier for them to work, and thus them more efficient? Anyway, I nearly lost my patience just listening, our CEO is an angel for engaging them without hostility. Not that it did any good, after more interruptions and condescension the meeting culminated in:
Potential Customer: “Why are you looking so subdued? You’ve done well so far!”
Turns out, the decision not to go with our software had been made BEFORE the demo was even used. “Why was the meeting 30 minutes then?” you might ask. I could not tell you for the life of me. It accomplished nothing except wast our time and make our CEO feel like shit. On (what I dearly hope, but suspect is not) an unrelated note – our CEO is a woman.
