Time To Fire The Marketing Department

(I work at a large electronics retail chain, the largest in the world, that has very large lighted signs on the outside of their buildings, an easily recognizable color scheme, and million-dollar highly-polished TV commercials. I am standing near computer software, towards the BACK of the store, when a customer walks straight down the center aisle, passing all the other departments and products, and right up to me. He opens his mouth, pauses for a second, and askes me:)

Customer: “What store is this?”