This Will Probably Create More Questions Than It Answers

Client: “Can you make the ‘About Us’ link say, ‘About Us – Everyone Welcome’?”

Me: “Sure, but… why?”

Client: “I’m afraid people might not know they’re allowed to click that link. They might think it’s private. We need them to know it’s okay for them to go there.”

Me: “But none of the links on your site are private. Why are you concerned with that specific one?”

Client: “Good point. You’d better add ‘Everyone Welcome’ to all the links on the site.”