This Logo Needs To LoStop
I’m a freelance graphic designer. The client is a small business owner who has very strong opinions… and no design sense.
Client: “So I want a logo. Something simple. Clean. Professional. Also, it needs to have a sword, a lightning bolt, a wolf, and a dolphin.”
Me: “Okay… that’s a bit more than ‘simple,’ but we can work with that. Do you have a color scheme in mind?”
Client: “Yes! Black and neon yellow. But not, like, too yellow. More like the idea of yellow. Oh, and the wolf should look trustworthy.”
Me: “…I’ll do my best.”
A few days later, I send mock-ups.
Client: “I don’t like any of these.”
Me: “No problem, what don’t you like?”
Client: “All of it. They just don’t feel… iconic.”
Me: “Can you be more specific?”
Client: “It should be the kind of logo that people remember, like Nike.”
Me: “…So you want a logo as iconic as Nike?”
Client: “Yes. But with a dolphin. And a sword.”
Me: “…Got it.”
Client: “Also, it needs to work as a tattoo. My cousin’s doing it for free.”
Me: “Of course he is.”
After three more rounds of changes…
Client: “Okay, this version is closer. But now I’m thinking the sword should be pointing up, the wolf should be howling, the lightning bolt should be behind the dolphin, and the dolphin should be smiling. But like, a sexy smile.”
Me: “…”
Client: “I think I’m being very clear here.”
