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THIS IS IMPORTANT!!!

, , | Right | October 24, 2021

Client: “We need a newsletter to be made and sent.”

Me: “Okay, what is it about? What information does it need to include?”

Client: “We actually already made it and it just needs to be sent.”

The newsletter is mostly written in caps lock and in addition, sentences end with three exclamation points. 

Me: “Sorry, but do we really need to put three exclamation points? And it is usually not a good idea to write in caps lock, it can seem a bit aggressive.”

I tried to be as moderate as possible in my comments so as not to offend the client.  

Client: “But how will people know it is important if it is not written like this?”

Me: “How will they know what is important if everything is emphasized?”

Client: “Oh, yeah.”