They Need To Get Out More
I work as a scheduling coordinator for a roofing company. A customer calls in to schedule an appointment. She lives about an hour from our main office. We still service her area, as we service the majority of the state. I get her scheduled, and then this exchange happens.
Customer: “Where is your office located, anyway?”
Me: “Our main office is located in [City].”
Customer: “But I saw a billboard in [Customer’s City].”
Me: “Yes, we do have billboards all over!”
Customer: “Why are you telling me your office is in [City]?”
Me: “Because that’s where it’s located.”
Customer: “But I live in [Customer’s City].”
Me: “Right. We advertise in your area because we service that area.”
Customer: “I just don’t understand, but okay.”
Question of the Week
Tell us your story about a customer who couldn't understand the most simple concept.