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They Must Suck At “The Price Is Right”

, , , | Right | November 23, 2021

My company has a hard policy of absolutely no discounts; all customers pay the list price, period. This really peeves some purchasing agents who are used to bullying or guilting other distributors into discounts, but it’s easy to stay cheerful and keep your “customer service” voice on when you know you can’t give in even if you wanted to.

Caller: “I’m checking pricing on your [part number].”

Me: “Sure, that’s $134.47.”

Caller: “That’s what it says on your website.”

Me: *Cheerfully* “Yes.”

Caller: “But what’s my price?”

Me: “$134.47. All our customers pay the same price.”

Caller: “Are you firm on that? Can’t you do any better on the price?”

Me: “I’m sorry, but there’s no price break on this item.”

Caller: “Well, that’s stupid.”

Me: “We have them in stock. Did you need a formal quote?”

Caller: “I can get it cheaper somewhere else.”

Me: *Still cheerfully* “Okay.”

He pauses, clearly not expecting that reaction.

Caller: “I could probably buy two from your competitor for that price.”

Me: *Even more cheerfully* “Okay.”

Caller: “I’d probably call back screaming that I’m having a heart attack if I paid that much and got just one.”

Me: “I’m sorry to hear that. Is there anything else I can help you with today?”

Click.

Just because I was curious, I looked up the part he was asking about with our competitor. They were charging about $100 less… with a four- to six-week lead time. Ours was in stock and would ship the same day. You get what you pay for, folks.