They May Not Want Blanc But They’re Drawing One

, , , , , | Right | July 12, 2020

I work in a fairly high-end wine shop that has an extremely knowledgeable customer base, so I am used to dealing with people who have a pretty good idea of what they like or want.

Customer: “Can you recommend a red wine under $20?”

Me: “Sure, any type in particular?”

Customer: “No, just a red wine.”

Me: “Okay… How about this Cabernet Sauvignon for $18?”

Customer: “No, I don’t want Cabernet or Pinot or Zinfandel or anything… just plain red wine.”

Me: “…?”

Customer: “Yeah, I don’t want one of those wines that’re made from a grape variety, just, you know, plain, regular red wine.”

Me: “…?”

Customer: “Like this one, over here!”

They point to a bottle of Aglianico del Vulture, with the words “red wine” in very small print on the label.

Customer: “See?! ‘Red wine.’”

Me: “Um, that one is made from a grape too. It’s Aglianico.”

Customer: “Okay, I’ll just take something that’s really smooth.”

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