They Call Me Doctor DIY
(We sell dental surgical products and sometimes have to give instructions on their usage. A doctor calls in from the operating room and has me on speakerphone while they’re operating on a patient, who may or may not be under anesthesia.)
Doctor: “The screw is not going in. Which way do I turn it?”
Me: “Clockwise.”
Doctor: “Clockwise from above or below?”
Me: “If you are looking at the head of the screw, then clockwise… to the right.”
Doctor: “What do you mean to the right? Move the wrench to the right?”
Me: “As the screw turns, and you are looking at the head, the top part will go to the right.”
Doctor: “Okay, I think I got it.”
Me: “Good. Righty tighty, lefty loosey.”
Doctor: “What was that?”
Me: “Uh, righty tighty, lefty loosey? That’s one way to remember. You go to the right to tighten, and the left to loosen.”
Doctor: “Oh, I see. Righty tighty, lefty loosey!” *noise of wrench turning* “Righty tighty, lefty loosey. It’s working!”
Me: “Great. All finished?”
(The doctor suddenly speaks up much louder than before. It’s clear they’re not talking to me.)
Doctor: “You’re all done then!”
Patient: *in the distance* “Uh, thank you, doctor.”
Question of the Week
Have you ever met a customer who thought the world revolved around them?