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There’s Magic, And Then There’s Whatever This Is

, , , , | Right | March 6, 2022

I am getting a design brief from a marketing manager of an adult college.

Me: “So, you want me to design a double-sided A5 leaflet that completely ignores the established corporate identity, is targeted at all age groups, has no clear call to action, is for both tutors and students to pick up, doesn’t look like the very different samples you emailed from your current social media feed as examples, has line drawings and interconnected pencil lines, within a two-hour design budget and signed off at the end of this week for printing next week?”

Client: “Yes, I know you can work your magic.”

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