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The Problem With Analogies

, , | Right | November 26, 2007

(A customer wanders down the paint aisle where I’m working and asks for advice on which paint to use. I tell him, and he asks for the differences between brands)

Me: “[Brand #1] is just a bit thicker than [Brand #2]. But other than that, they’re pretty much the same.”

Customer: “What do you mean, ‘thicker’?”

Me: “The paint has a thicker consistency.”

Customer: “I don’t understand.”

Me: “Do you know what cake batter looks like? And water?”

Customer: “Yes.”

Me: “Cake batter is thicker than water, like [Brand #1] is thicker than [Brand #2].”

Customer: “[Brand #1] is cake batter?”

(It went on like this for a while. I end up leaving him there to contemplate)


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