The Person Doing The Thing Gets To Decide What The Thing Is
Client: “We don’t like our logo. Do you think you can change it and put the name of our product in a cool font while doing our label?”
Me: “Of course, but I will have to charge you extra because I’ll be redesigning your logo.”
Client: “But we don’t want a logo. We don’t want to pay you more. Just use a good font to replace our current logo.”
Me: “That counts as a typographic logo.”
Client: “No, it doesn’t.”






