The Bigger The Sign, The Harder They Fail
(I’m a customer looking at a fragile jewelry display. There is a huge sign in bright colours, bigger than the display itself, saying ‘Please do not touch! We’ll be happy to come and assist you!’. I call the sales assistant over. There is another customer right next to me, looking at the same display.)
Me: “Hi, I’d like to have a look at that necklace please?”
Sales Assistant: “Oh, my God! You read the sign; I think you’re actually the first person to read it all week!”
Me: “Well, it is kind of obvious!”
Sales Assistant: “You’d think so, right?”
(We walk back to the counter. From behind us, we hear a crash. We both turn around to see the other customer with a necklace in her hand, and the entire display on the floor. She looks at us like a frightened animal, and turns bright red. She puts the necklace down, and sheepishly runs out the door. I look at the sales assistant; she looks at me, and face-palms.)
Question of the Week
Tell us your story about a customer who couldn't understand the most simple concept.