The Bad Value Of Loyalty

| Working | July 9, 2016

(I work in a major entertainment retail chain that have a purchasable loyalty card which we all feel is poor value, but we’re supposed to “upsell” to every customer. This happens in my end of year review.)

Manager: “Your numbers on the [Store] card are too low.”

Me: “That’s because it’s a rip off. A DVD costs £10, the card adds another 30% onto their total, and people don’t want to pay that.”

Manager: “Then why does [Colleague] get the numbers?”

Me: “Because he aggressively oversells the card to people who don’t really understand what they’re signing up for.”

Manager: “Well, why don’t you do that?”

Me: “You want me to lie to vulnerable people to sell it?”

Manager: “If you don’t want to we can find someone that does.”

(The business went into administration not long after. I left for a different job but after restructuring my old manager was demoted to sales assistant.)

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