That’s As Clear As Smoke

I’m in a briefing for some educational fire department materials.

Client: “We want a real image of fire in the windows, but not satanic fire.”

Me: “What do you mean by ‘satanic fire’?”

Client: “Well, it’s for the kids, you know.”

Me: “Meaning…?”

Client: “Make it the kind of fire kids will like.”

Me: “Ah.”