That Explains My New Ferrari

| Right | January 21, 2016

(One month, we’re asking customers if they would like to make a donation for poor families in the neighborhood. Unfortunately, no one is having much luck. Finally, one man I ask agrees to donate five dollars.)

Me: “Oh, thank you! You’re the first person today to say yes!”

Customer: “Not much luck, huh?” *he leans forward, smiles, and lowers his voice* “You wanna know a trick?”

Me: “What?”

Customer: “So we can donate one, three, or five dollars, right? Instead of asking ‘Would you like to donate?’ ask if they want to donate one dollar. Then as the month goes by, gradually raise the number to three, then five. You’ll get lots of people to donate one dollar, and if they come back later they’ll remember you, trust you, and agree to donate more.”

Me: “I’m not sure if it’ll work, but thanks!”

(A week goes by…sure enough, his idea is working! He comes back again later and I tell him about my sudden success after trying his trick.)

Me: “Where’d you learn that, anyway?”

Customer: *smiles wide* “I’m a car salesman.”

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