A Meet Market
My neighbor is packing up a lot of items onto his pickup truck.
Me: “Going on a trip?”
Neighbor: “Got a spot at the local yard sale.”
Me: “Oh.”
Neighbor: “You always have a lot of stuff in your garage. You should come sell some of it too.”
Me: “I used to go to that yard sale a lot, but I never really sold anything. Most of the customers just use yard sales as a social thing. They’re not really shopping.”
Neighbor: “Maybe you just had it all priced too high.”
Me: “I was gonna swing by the yard sale anyway, so I’ll say hi. Let me show you something when I do.”
Neighbor: “Sure.”
A couple hours later I find my neighbor’s spot, and he agrees to let me man his table for a few minutes to show him something.
Customers would come along pick up a picture frame or something, look at it and ask:
Customer: “How much?”
Me: “A dollar.”
They would look at it for a few more minutes and then put it down and walk away.
A few minutes later another customer picked up the picture frame and asked:
Next Customer: “How much?”
Me: “One cent.”
This customer still looked at it for another minute before putting it down and walking away.
Me: *To my neighbor.* “About 90% of the people are here to socialize and browse, not shop. Good luck, though!”
I bought a novelty mug from him for fifty cents and said goodbye. When I saw him the next day, he told me he’d sold a total of five items, totalling three dollars, including my sale.

