I worked in a video rental store in the 2000s when they were just passing the peak of their industry. A customer comes up with the movie “King of the Lost World”. It’s a cheap knock-off version of ‘King Kong’, with a badly CGI’d giant ape on the cover.
Me: “Excuse me, sir, I just thought I should point out, as I do with most customers who are renting this one right now, that this isn’t the same movie as ‘King Kong’ that’s currently playing in theaters. This is a cheaper straight-to-video version.”
Customer: “I don’t understand. It’s still the movie about the giant monkey, ain’t it?”
Me: “Well, yes, but—”
Customer: “—So, stop trying to cover that your store made a mistake and released the film early and rented it to me.”
Me: “Sir, you can absolutely rent this movie, just know that you can’t get your money back just because you didn’t like it.”
He rented his movie, and the very next day:
Customer: “I want a refund!”
Me: “May I ask why, sir?”
Customer: “This ain’t the movie with Jack Black!”
Me: “No, sir, as I was explaining, it’s a cheap direct-to-video knock off. Not liking it is not a reason for a refund, sir, as I explained yesterday.”
Customer: “How do you get off on making these knock-offs to confuse people!”
Me: “Sir, we don’t make the movies, we just rent them out. I did explain to you yesterday that this was a cheap knock-off, but you rented it anyway.”
He complained more that I should have “explained it better”, but he ended up getting the manager to allow him a free replacement rental, which still sucked but was better than a refund, I guess.
A year later, I recognize the same guy in the store, not by how he looked, but based on the movie he was renting.
Me: “Excuse me, sir, I just thought I should point out that this movie is called ‘The Da Vinci Treasure’ and it’s not the same movie as ‘The Da Vinci Code’ that’s currently playing in theaters. This is a cheaper straight-to-video version.”
Customer: “But it’s still the Da Vinci thingy, right?”
I recall that he knew the previous knock off wasn’t right because it didn’t star the famous actor associated with the big budget movie, so I tried that.
Me: “No, sir. ‘The Da Vinci Code’ stars Tom Hanks. This is a cheaper version that stars… well… no one really famous.”
Customer: “Look, my wife read the book, and she wanted to watch Da Vinci tonight, so you’re gonna rent it to me.”
Me: “Sir, are you going to come back here for a refund once you realize this is the cheap knock-off version and you forget that I warned you about this?”
Customer: “This is the last copy on the shelf, you just want it for yourself, don’t you?”
Me: “Sir, there’s only one copy because it’s a terrible movie and no one wants to rent it… except you.”
He continues to argue that his wife was adamant that the movie was out to rent and that she wanted to watch it that night. I rent it to him, and then tell my manager that when he comes back to demand a refund, he better not get one, and he better not get a free rental either.
Guess who’s back the next day? Guess who doesn’t get a refund? Guess who stormed out, accusing us of making cheap knock-off movies?
Another year passes. In that year, I learned the name for these kinds of cheap knock-off movies is called ‘mockbusters’, usually made for a million or less, designed to be released at the same time as the big-budget movies they’re copying are released in theaters.
Also, the same guy is back, this time renting ‘Transmorphers.’
Me: “Sir, this is not ‘Transformers’. This is a mockbuster version of ‘Transformers’. It does not contain any of the Transformers you’re hoping to see, like Optimus Prime or Megatron. It is a cheap, direct-to-video knock-off made by a company hoping to confuse people into thinking they’re renting the big-budget movie currently playing right now in movie theaters. I will not do this song and dance with you again when you bring this back, demanding a refund because you’ve ignored everything that I’ve just said, and shout at me when we say no. With that knowledge, would you like to proceed with the rental?”
Customer: “I don’t understand. This is the movie with the giant robots, ain’t it?”
Sigh… Movie companies continue to make movies like this because people out there continue to be stupid enough to be fooled by them…