Moving vehicles around between depots in Australia for a rental company, we found ourselves in Coober Pedy. It’s an old opal-mining town, in the middle of nowhere, surrounded by red dirt for hundreds of miles in every direction. Getting out of the van, it was like plunging into a baker’s oven. It’s blisteringly hot there. Some people actually live underground in old worked-out opal mines. They have a golf course, but you play at night — otherwise, the heat is unbearable — under floodlights, carrying a square of turf to tee off from, because it’s all just rocks and red dust.
It feels a bit like being in a spaceport on the fringes of the known universe — very much like a frontier. I wouldn’t be at all surprised if I went into a bar and saw Han Solo shooting Greedo under the table.
We went into a small supermarket, and they had a sign saying, “HOT POP OFFER! 2-litre bottles: $1 each.” In such a stupidly hot place, that was very welcome, so we grabbed a few bottles of pop and went to the checkout. They rang up at over $2 each.
Me: “The sign says they’re only $1?”
Cashier: “No! That says, ‘HOT POP’! This is from the fridge!”
Me: “Wha… What?”
Cashier: “The offer’s on hot pop! These are cold!”
Me: “No… No, surely it’s a ‘hot’ offer? What the h*** is ‘hot pop’?!”
Cashier: “The ones on the shelf by the sign! That’s the hot pop. The bottles not in the fridge.”
Me: “But… that’s not ‘hot’. A ‘hot’ drink is one that’s been actively heated. There’s no such thing as ‘hot pop’. That’s just bottles of pop that haven’t been chilled. It’s the same product… and it cost you the same amount to buy it… so it’s the same price when you sell it.”
Cashier: “It costs to run a fridge.”
Me: “Yeah, but costs for the store are shared out between all the products. It’s not cheaper to buy a product off a small shelf because they’re cheaper to buy than big shelves. Or from nearer the stockroom because it took fewer man-hours to get it onto the shelves. The fridge is running all the time, whether someone buys something out of it or not, so you’re paying for it with a proportion of every sale, not just cold drinks.”
Cashier: “If you don’t bloody like it, don’t bloody buy it.”
The vehicle we were transporting was a Winnebago, so we bought a load of $1 “hot” pop and stuck it in the fridge. There is no way in H*** that anybody really thought “Hot Pop Offer” would advertise an offer on “hot” pop, but it worked, I guess: we saw the sign, made a decision to buy, and then bought. The fact that we had an argument with an intractable baggage at the checkout didn’t change the value of the dollars we handed over. Didn’t diminish the “wild frontier” feel of the place any, either.