The Problem With Analogies
(A customer wanders down the paint aisle where I’m working and asks for advice on which paint to use. I tell him, and he asks for the differences between brands)
Me: “[Brand #1] is just a bit thicker than [Brand #2]. But other than that, they’re pretty much the same.”
Customer: “What do you mean, ‘thicker’?”
Me: “The paint has a thicker consistency.”
Customer: “I don’t understand.”
Me: “Do you know what cake batter looks like? And water?”
Customer: “Yes.”
Me: “Cake batter is thicker than water, like [Brand #1] is thicker than [Brand #2].”
Customer: “[Brand #1] is cake batter?”
(It went on like this for a while. I end up leaving him there to contemplate)
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