Exposure Doesn’t Spend As Well As Cash
Client: “It was my mum’s sixtieth at the weekend, and I filmed two hours of party footage and vox pops of my family sending her best wishes. I want you to turn that into a ten- to fifteen-minute video. I’ll give you £30.”
Me: “That’s nowhere near enough for my time.”
I usually do two or three nightclub promos for £100.
Client: “Yeah, but it’s a present for my mum, so I can’t afford to pay as much.”
Me: “I’ve never met your mum, and I’m not willing to give her £70 worth of my time, especially if you’re only putting up £30 of your own money for it.”
Client: “I’m not asking you to give my mum £70; just do her video. I’m paying £30 of my own money. And I’m thinking of starting a business filming birthdays, so this’ll definitely lead to more work, I promise.”