Too Big To Fail
I used to work in an e-marketing role for a small book publisher. Publishers are in many ways ‘my people’ (I love books) but in many ways also… not.
For example, trying to explain that they couldn’t just upload a book cover in 300 Dpi to a website field that was 150×250, and expected something far more reasonable like 72 Dpi… Yes, the HTML/CSS squished it to the desired size on the webpage, but it wasn’t like the big social media sites of today, which process the images on the fly; it would still be the full size ‘squished’ into a small box.
Their refusal (and it was refusal; these people preferred Quill and Ink over typewriters…) to learn the basics, coupled with their insistence they could manage their own authors in the modest web-shop this company ran, would come to bite them, hard, one day.
Bear in mind that the following took place after me sending warnings that it would happen through every channel, every day, for weeks.
They had a deal with a hugely popular website to publish a theme book based on the website’s core business of frat boy humor.
They made a landing page for visitors of said website to order.
On said page, they put the cover of the book; A4 format, 300 Dpi.
Again, against all my warnings.
So, one fine morning, I arrived at work, took three steps up the steep Dutch stairs to my office.
Someone shouted: “We are live!”
I counted out loud: 3… 2…
Someone shouted: “The website is down!”
They didn’t heed my advice any better after that.
Still, great people, my people… except for tech-savvy.

