I only live a five-minute walk away from a local pizza place, so I went in to order at the counter for takeaway. I didn’t call ahead; I didn’t see much point as I lived so close and I didn’t mind the extra couple of minutes.
While there, I saw they were doing a special offer: a 10% discount if you mentioned their promotion over the phone and then went in to collect takeaway.
Me: “I know I haven’t called in first, but now I know you do a discount if you do, and to save us both the hassle of me calling you right now and for the fact I know the promotion exists, can I still get the 10% off anyway?”
Employee: “No. It’s for telephone orders only.”
Me: “Sure, I get that, but I could literally just call you right now from my mobile and you’d give me the discount, but that’d be a bit weird to make me do that, so can I just get it anyway?”
Employee: “No. It’s for telephone orders only.”
This employee wasn’t a kid with management breathing down his neck. He may have even been the owner or manager, for all I knew. It was a small place and not a chain, and if it wasn’t just him there doing everything, then it was only him and the chef.
This jobsworth attitude pissed me off, so I was literally about to just forget about buying anything from there and go somewhere else, but as I got outside, I figured that, no, I’d just stand outside and call the number on their door and order a pizza that way to get my discount.
The phone rang and the same guy picked it up.
Me: “Can I order a pizza to collect with the 10% discount, please?”
He recognised my voice obviously as it had just been fifteen seconds since we were speaking inside. He looked outside at me. I smiled and waved. He looked pissed off that he had to give me my discount now.
He took my order and said it would be ten minutes.
While I was waiting for my discounted pizza, someone else was about to go into the restaurant to order takeout.
Me: “Hey, have you phoned ahead to get the discount?”
Customer: “No, I didn’t realise that was a thing.”
Me: “No problem, buddy. I’ll do it for you. What do you want?”
I called the same number again. The same guy answered, heard my voice again, and looked straight at me again.
I smiled and waved again and proceeded to order this random stranger’s pizza order for them whilst maintaining eye contact with the employee.
Me: “My friend would also like the 10% telephone discount.”
The employee looked like he was gonna pop a blood vessel but had no choice but to accept it. After all, I didn’t enforce the rules; he did.
A week later, the telephone order discount was cancelled completely; it’s simply given if you have a menu, and there are menus at the entrance anyway, so you’d be crazy not to see it and use it.
This happened around fifteen years ago, so the promotion wasn’t to do with Google ads, tracking information, storing numbers, etc. It was just a badly-executed promotion that forced you to call the very person standing in front of you already taking your order anyway if you wanted the discount.
I probably risked a spat-on pizza. I don’t suggest pissing off people who make your food. It was not something I was thinking of at the time, though.