Welcome To The Call Center Centrifuge
A few years ago, I ordered pizza from a very large pizza chain online. When the delivery was dropped off, I noticed they forgot the soda. I double-checked, and I did indeed order a soda, so I made a call to the number on the digital invoice. So far, so good, right?
After some music, the phone was redirected to an automated message. After I entered some options, a human picked up.
Employee #1: “[Intro message]. How can I help you today?”
Me: “I ordered a Coke with the pizza, but the Coke wasn’t with the delivery.”
After getting my order number, name, and email for my account, the employee said they’d forward me to the store.
Some music played, and then there were automated messages again, so I entered some options, and another human picked up.
Employee #2: “[Intro message]. How can I help you today?”
I explained the problem again, and they asked for the same information and said they would forward me.
Me: *A bit confused* “Why are you forwarding me again? I was already forwarded.”
Employee #2: “Sorry, but there is nothing I can do on my end. I have to forward you to the store.”
Me: “Okay, then.”
You might have guessed: it was the same music, the same automated messages, the same set of options, and then another human. To be honest, I was a bit upset at this point.
Employee #3: “[Intro message]. How can I help you today?”
I explained the problem again, and they asked for all the information again and said they would forward me.
Me: “I don’t want to be forwarded. Why can’t you just help me?”
After asking some questions, I figured out that this was the call center. The phone number I’d called was indeed for the store; no idea why I kept being forwarded to the call center. There was nothing the employee at the call center could do for me. So, I said fine, but I’d better be forwarded to the store.
Nope. Same music, automated messages, options, and then another human. Yeah, I was pretty frustrated at this point, and my tone was not the best.
Before the fourth employee finished his intro, I cut him off and asked if this was the call center.
Employee #4: “Yes. How can I help you?”
Me: “I have been forwarded to the call center four times when only the store can help me. This is ridiculous.”
Employee #4: “I’m sorry. What is this about?”
I repeated my problem again and just told him the information before he even asked.
He said there was nothing he could do and he’d have to forward me.
Me: “Nope, I will not be forwarded again. I want you to solve my problem; it shouldn’t be this hard.”
This went on for a while. He kept asking if I could let him forward me and telling me there was nothing he could do. When I finally said he could forward me, I was sent straight to the music again.
But this time, there was no automated message and someone picked up, so I was really hopeful.
The person was indeed from the store, and once I explained the problem, they apologized and said they would send me the drink now if I would like.
I accepted and asked why I had been forwarded five times before I got to him.
Store Employee: “I’m really sorry. It’s the way our phone system works: if it’s busy or no one picks up, it gets automatically forwarded to the call center. Since it’s dinner time, it’s quite busy.”
So, my guess is that the music I’d been hearing was from the store, no one picked up, and then I was sent to the call center and given the automated messages. I did get my drink; the call took twenty-five minutes.
But wow, that is one stupid call system that such a large company set up.