In my twenty-two years working as a press officer for a large New Jersey city, I spend a lot of time on the phone. Ninety percent of it is important, ten percent pointless, but I have to scoop that device up each and every time it goes off, as it could be anyone from CBS News to the mayor. The latter is more important, obviously.
The ten percent that is pointless can be quite annoying.
Caller #1: “We’d like to come down and assess your roof for renovation!”
I give them the address of City Hall and tell them to come on down right now. The building is, among other things, a National Historic Landmark.
Caller #2: “We’d like to come down and put solar panels on your roof.”
See above.
Caller #3: “We’d like to discuss new informational reciprocating flingles that will hoosenwanger your 50-Gigabyte system and provide for greater centrality for up-end users!”
Me: “I have no idea what you’re talking about.”
Caller #3: “Isn’t this the information office?”
Me: “Press information. We write press releases. You want information technology.”
Caller #3: “Oh. Sorry.”
The best one is the fax that comes in saying that we are in danger of being bought out by our nearest competitor. I call the company on the fax to save us from that dire fate.
I take the lead and our entire team groups around a speakerphone as I dial back.
Me: “Hi, we got a fax from you saying that our company is in danger of being bought out. Is that true?”
Speakerphone: “Oh, yes, absolutely. We want to work with you to prevent that.”
Me: “Well, there’s just one problem with that theory. We’re not a business. We’re the city of [City]. Who’s going to buy us out? Pittsburgh? Denver? Edinburgh?”
There’s a long silence from the speakerphone.
Speakerphone: “Uh… that was sent to you in error.”
Me: “You think?”
Speakerphone: “We’ll take you off our list.”
Me: “I think that would be a good idea.”
Click.