I work at a big store that contains a lot of self-checkouts. I’m handling a group, or bullpen, of seven checkouts, four of which are in “card-only” mode because of our penny shortage at the store. To try and get customers to understand “card-only,” there are five locations on the machine that tell a customer the mode it’s in: the bar above the machine, a sign covering the cash insert slot, a sign above the scanner, a huge red square around the touch screen with “Cards Only” written all over, and a prompt that makes customers acknowledge that the machine is card only.
It’s been about thirty minutes into the day and I’ve already had three out of seven customers try to use cash in the card-only machines. A customer walks in with a moderate cart of groceries.
Me: “Hello, do you need help with anything?”
The customer shakes her head.
Me: “If you need anything, let me know.”
I walk off and tend to the pay station as there are only two customers, including her, in the bullpen. I watch her scan her item and look at the prompt. She seems to read it for a good two minutes before hitting “yes.” The customer proceeds to scan the rest of her items before getting out her wallet. She then proceeds to pull out bills and look for a place to insert them. She even goes as far as removing the sign on the cash insert slot and tries to put it in there. I walk over.
Me: “Ma’am, this is a card-only machine. It won’t accept cash.”
Customer: “Well, I didn’t know that! You should’ve said something!”
I’m already irritated by the past three customers not paying attention.
Me: “How is that possible? I watched you hit ‘yes’ to the prompt that was on the screen explaining that this machine was card-only.”
Customer: “That’s just one thing! I wasn’t paying attention!”
I sigh softly and then point to the other four signs that indicate that the machine is card-only. She realizes that it was her fault she wasn’t paying attention, thankfully.
Customer: “Well… can you save my transaction?”
Me: “I wish I could help, but unfortunately, because I don’t have money in my till, you will have to rescan everything at another machine that can take cash.”
Surprisingly, she just nodded, gathered her stuff, and went to another machine.
The rest of the day was better, but that didn’t stop people from not paying attention to the five different signs that were shoved in their faces.