Some years ago, I read in an ad that a chain of hardware stores was having a sale on an electric drill. It looked really good, so I went over to the local store to buy one.
Once I got there, I looked around but couldn’t see the drill. There was a big sign placed on the floor near some pallets, and it looked like the store was sold out. Since they were still advertising it, though, I picked up the sign and went over to an employee.
Me: “Do you have any more of these drills?”
Employee: “No, they’re all sold out. We have some other ones, though.”
Me: “Sold out already? That was quick.”
Employee: “Yeah, we didn’t get as many as we thought.”
Me: “Okay, but shouldn’t you take these signs down, then? They’re still placed both in the store and outside.”
Employee: “Nah, they can stay up.”
Me: “Oh, so you’re getting more of the drills coming in?”
Employee: “No.”
Me: “But then why are you keeping the signs up?”
The employee just shrugged and proceeded to take the sign back and put it up again. This bothered me. While this store clearly couldn’t be blamed for the online and newspaper ads running despite their local stock being empty, keeping those signs up around the shop was a “lure”. Several different chains had been busted using similar tactics: advertising a product they don’t actually have in stock, hoping to lure customers into the shop, and pushing to sell them something more expensive.
I used my camera phone to take a photo of the employee rehanging the sign — he actually posed for the photo — and sent it to the chain’s corporate office along with a complaint. I also gave the store a negative online review.
A couple of years later, the shop closed down as part of a major relocation. All that time, I never returned there. When I boycott a store, it’s forever.
