Marketing, Market Thyself

, , , , , | Working | June 8, 2017

(I work internal tech support. A user from our marketing department calls in to ask why his emails to an external recipient keep bouncing. I take a look at the bounce-back message, and it indicates that the sender’s address was blocked by the end user.)

Me: “This isn’t really an error message; our system sent the e-mail successfully. However, the end recipient chose to block it as spam, which is why you’re getting these bounce-backs.”

Marketing: “Can you unblock our email address?”

Me: “No, because the block is on their end. It’s not in our system so we have no control over it.”

Marketing: “Why would they flag my email as spam? It’s not spam. It’s a legitimate marketing email blast.”

Me: “Apparently it looked enough like spam that they didn’t want to receive it any more.”

Marketing: “How do I make my emails so that they don’t look like spam and people want to read them?”

Me: “You’re the marketing department. You tell me.”