Several years ago, I was volunteering at a charity shop from a national cancer charity. When I started volunteering, it was late spring, around the end of April or May. I volunteered in the shop two days a week throughout the summer.
One beautiful July morning, I arrived at the shop just as the manager came in from the back room, carrying some sort of stand, which he started setting up in the area directly in front of the cash register. I watched, intrigued.
Me: “What’s that you’ve got there, [Manager]?”
Manager: “This… is the stand for the official [Cancer Charity] Christmas cards. They go on sale today.”
Me: “Christmas cards?”
Manager: “That’s right. Christmas cards. The head office has instructed us to put them on sale today.”
Me: “But… it’s July!”
[Manager] smiled and sighed. I could tell that he was really not happy about having to put Christmas cards on sale in July, but he clearly had no say in the matter.
Manager: “Yes, [My Name]. It is July. But the head office has decided that they should go on sale today, so they go on sale today.”
Clearly unhappy, he set about unboxing the Christmas cards and putting them into the display. He had even been sent a PHOTOGRAPH from the head office, showing which cards went where in the display. I decided to make myself useful and help him put everything out.
Over the next few weeks, the display of Christmas cards sat there untouched. Nobody even looked at them. All our customers were either looking for lightweight summer clothing (July had been particularly warm for Belfast this year), DVDs (which always sold like hotcakes), or books (which also tended to sell pretty quickly).
In September of that year, I left the shop because I’d been accepted onto a new full-time college course, and by the time my last day came around, we hadn’t sold a single card.
In October, I had a few days off for half-term, so I popped into the shop to see everyone and say hi. After chatting with the woman at the cash register for a few minutes, I went into the back room, where I found [Manager] helping a couple of women steam some clothes ready for putting out onto racks.
Me: “Hi, [Manager]!”
He looked over his shoulder.
Manager: “Oh, hi, [My Name]! Great to see you!”
We spent a couple of minutes chatting, and he introduced me to one of the two women, who had only just started volunteering. I asked how things were going in the shop, and then I dropped this line.
Me: “I see those Christmas cards are selling well!”
[Manager] rolled his eyes and laughed.
Manager: “Oh, stop it. We haven’t sold even one of those bloody things. And we won’t. At least not until after Halloween!”
I’ve often wondered about who exactly in the head office made the decision that Christmas cards “had” to go on sale in mid-July, and I’ve had to conclude that it was someone who’d never actually WORKED in a retail environment — or they had, but it was so many years ago that they’d forgotten what it was like.