(I am a mobile specialist. I not only do new activations and hardware upgrades but I also assist customers with troubleshooting issues on their mobile devices. It amazes me the number of grown adults who are incapable of following simple written directions. I’ve just done a hardware upgrade for a woman who is in her late 30s like myself. All that is left is to transfer the data from the old phone to the new.)
Me: “Would you like me to do the set up for you?”
Customer: “No, no, I can do this.” *looks at the screen as it finally turns on* “Whoa! What is this, now?!”
Me: “Can I see?”
Customer: “What did you do?! I have nothing here; what is this?!”
Me: *I peek at the screen* “Ma’am, just hit start, right in the middle of the screen.”
Customer: “Oh, okay. Whoa! What’s all this, now?”
Me: “It’s just the terms of usage; all you have to do is click ‘accept.’”
(This goes on for sometime with the customer panicking at each new screen. I offer a few more times to do the set up but she insists she can do it.)
Customer: “Okay, what is this, now?”
Me: “It’s asking for your email address; just type it in and hit ‘next.’”
Customer: “Okay… Oh, for crying out loud, just cancel everything. This phone is garbage. I’ve lost everything. I want my old phone back!”
Me: “Ma’am, it just wants the password for your email. Just type it in a hit submit.”
(She finally gets the phone set up, we transfer her contacts and photos, and she leaves happy. An hour or so later she comes back in livid.)
Customer: “This phone is garbage! I can’t get into Facebook!”
Me: “Okay, may I have a look?”
(I see that she has the Facebook app open. I won’t lie; I’m a little shocked she managed to get that far alone.)
Me: “You just have to put in your username.”
Customer: “I did that! It doesn’t do anything!”
Me: “Okay, what is your username?”
(She gives it to me, I type it in and hit next. The password page comes up.)
Customer: “See?! That’s all it does! It’s garbage!”
Me: “Ma’am, it just wants your password. See, here there is a box for text and above it, it says ‘password.’”
Customer: “God, how am I supposed to know that?”
Me: “With all due respect, ma’am, the directions are clearly written. If you would just take a moment to actually read what the screen says?”
Customer: “Oh, honey, I don’t have time to read. That’s what people like you get paid for!”
(She then walked away cheerily, with her Facebook app up and running. I wish I could say this was a unique story but sadly it’s not.)